Today let's talk about the sublime Spaniard invention "La macarena". Who in the world never danced "La macarena" (translation: mother of god), a genuine dance/song/show created by two brothers called "Los del Rio" (translation: The Ones from the River) from "Dos Hermanas" (translation: Two Sister).
Macarena is based in a real story. It started when Macarena was upset when her boyfriend Vitorino joined the army. And to make her feel better about herself she spent the time going out on the town and carousing with other men. This smells like a hollywood drama movie or a soap opera.
And the chorus says something like "give your body joy, Macarena, your body is to give joy and good things."
Los del Rio were kind of a "one hit wonder" and they will never
make another one again. The song created in 1992 revolutionized the dance floor, cruise ships, wedding and OFFICE PARTIES with its 3 steps dance (maybe a couple more, but still the key was a couple steps that any person with a brain that worked and lacked rhythm can follow it). It was ranked the "#1 Greatest One-Hit Wonder of all Time" by VH1 in 2002. Wow! And it was made in Spain.
Why do you think he was so popular?
It's a great example of how something made in Spain that improved the USA. Have you thought how a Spanish art director can improve not just you agency, but your country! Maybe we can have one hit, but hopefully more.
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