Wednesday, September 7, 2011





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THE FOREIGNER'S DILEMMA
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To work here I need a work visa.
To get a work visa I need work.

Tuesday, September 6, 2011





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FASHION: YOUR FUTURE, MY PAST
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You would think that being a girl from Europe I should know about fashion, style and clothes. Ok, you're right. I will share in this blog section all this fashion ability that I have in my spanish blood. As you know the fashion gap between Europe and America is about two years. So basically, I can tell you what will be cool before it's cool here. (I am not a fortune teller, I just have Spanish contacts) 

And here is my first question for you: What is wrong about denim jackets? Why not denim jackets? I don't understand why people don't wear them. It's completely normal (trust me, I'm European. We make the rules about these things). Denim exists besides pants (yes, america, yes). Then, if you stopped using denim jackets in the 80's maybe you should consider wearing them again. Recycling can be an option (it is understandable if you can't because of size problems with age, ugly patches, or your mom probably threw it away). Denim jackets are a great garment during Spring and Autumn time. Maybe all the time if you live in SF. It is perfect for a casual attire. Because it matches with almost with everything (skirts, casual dresses, nice dresses, shorts...) and colors.  

But just being a denim jacket doesn't always make it acceptable. Sorry to the owner of this jacket or if you found a photo of your mom wearing something similar, but it's an absolute no. If you find something like that, never buy it. If you have it, burn it or give it to Good Will, or save it for a theme party about bad denim jackets. 



Hey and don't forget to roll up the sleeves to give it more of an edge. Much cooler, of course. 



If you were wondering, distressed and bedazzled denim jackets, obviously no. They weren't cool, aren't cool and never will be cool. 



Wearing a denim jacket with jeans or a denim skirt is not that ok. But if you do (are you Canadian?), never use different tonalities of denim, please… 



So those are the basic rules for denim jackets. It has already been cool about two years in Spain, so it should be the perfect time to start wearing them here. Here is a photo of me,my two-year-old  jacket,  my friend Raquel and a cute kitty.




Monday, September 5, 2011





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NOW PLAYING
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For good or bad here is the first part of the playlist that I am creating. If you know me you would say "it is very Dídima," and if you don't you would get an idea.

I love music. I am better at listening than playing it. I used to play the piano and the drums. When I work I need to listen to music, it helps me to get inspired. Sometimes the inspiration requires listening to the same song over and over (I didn't kill any yet…at least not for me). 

I decided to share with Spotify (something really European too). If you don't have it, sorry. If you do, great, you can listen to it. And if you have the premium, much better for you without listening to this painful advertising. (Can you believe sometimes advertising is not that good?!)

Click here to listen the playlist on Spotify: visa

Sunday, September 4, 2011




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DEAR GOD, I'M SO SCREWED.
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by trans-culturalist communications theologians Dan and Dídima


Every day in advertising brings new challenges. (We're assuming here. We don't have jobs yet.) To get through it, you need a lot to be going your way. Hard work, persistence and luck are all great, but even those aren't always enough. Some times it takes divine intervention.

Now, to restate, we're not technically in the ad industry yet, but we've hung around plenty of people who are. If they're any indication, ad folks aren't always on the best terms with the man upstairs. When you need that divine intervention, but you're not exactly on a first-name basis with Big G, fear not, the Spanish have a solution for you: go through an intermediary.

Every day happens to be some saint's day: a day on which they're totally in tune with the holy spirit (sort like it's their birthday, and heaven's throwing the party). You just have to know which saint's day it is, and that's your man. Beg him to give your heavenly wishes some wings.

So how do you know which saint to turn to when the the office descends into chaos?
Easy. You consult your Advertising Saints Prayer Calendar, which you got by clicking here:



Saturday, September 3, 2011

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IF ONLY THERE WERE A SHORTCUT...
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Friday, September 2, 2011




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IF ONLY IT WERE THIS EASY...
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Thursday, September 1, 2011





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WHERE'S WORKVISA?
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Click to play! (Winner gets to hire me.)